Startup CMO: A Field Guide to Starting Up Your Company’s Marketing Function (Bolster Startup Series)

Price: $18.00
(as of Jan 19, 2025 20:18:58 UTC – Details)

You’re only a first-time CMO once, but that first time can be a daunting challenge for startup leaders. Without a blueprint or a guide, you’re in a tough spot to manage all the details of marketing plus grow your brand and awareness. Startup CMO was written to help the first-time CMO navigate marketing challenges and provide tactics and best practices for how you can grow a high-performing function.

Matt Blumberg, Nick Badgett, and Holly Enneking have decades of marketing and leadership experience from founding a company, scaling it, and exiting. They cover a wide range of topics from demand generation, to events, social media, product marketing, sales development, marketing operations, and more. The authors share how to collaborate effectively in the executive suite and with functional leaders throughout an organization. As an added bonus, Matt shares CEO-to-CEO advice on what a great CMO looks like, signs your CMO isn’t scaling, and how to engage with the CMO.

Startup CMO will help you pinpoint gaps or weaknesses, turn those into strengths, and help you scale yourself, the marketing function, and your organization.

ASIN ‏ : ‎ B0DLR1HLSN
Publisher ‏ : ‎ Bolster Network; 1st edition (November 30, 2024)
Publication date ‏ : ‎ November 30, 2024
Language ‏ : ‎ English
File size ‏ : ‎ 376 KB
Text-to-Speech ‏ : ‎ Enabled
Screen Reader ‏ : ‎ Supported
Enhanced typesetting ‏ : ‎ Enabled
X-Ray ‏ : ‎ Not Enabled
Word Wise ‏ : ‎ Enabled
Print length ‏ : ‎ 145 pages