Stories That Stick: How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business
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What stories do you need to tell, and how do you tell them?
Stories That Stick provides a clear framework of ideals and a concise set of actions for you to take complete control of your own story, utilizing the principles behind the world’s most effective business storytelling strategies.
Professional storyteller and nationally-known speaker Kindra Hall reveals the four unique stories you can use to differentiate, captivate, and elevate:
The Value Story—convince customers they need what you provide.The Founder Story—persuade investors and customers your organization is worth the investment.The Purpose Story—align and inspire your employees and internal customers. The Customer Story—allow those who use your product or service to share their authentic experiences with others.
Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business.
Stories That Stick offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren’t telling. Every person, every organization has at least four stories at their disposal. Will you tell yours?
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Publisher : HarperCollins Leadership (September 24, 2019)
Language : English
Hardcover : 240 pages
ISBN-10 : 140021193X
ISBN-13 : 978-1400211937
Item Weight : 2.31 pounds
Dimensions : 6.25 x 1.05 x 9.3 inches
Customers say
Customers find the book provides useful advice and techniques on storytelling. They find it easy to understand, with vivid writing that simplifies the art of storytelling. Readers appreciate the author’s raw, real, and relatable style. The book is described as valuable and a great tool for passing. However, some customers feel the book gets repetitive and lacks engagement.
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