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The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.
Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That’s not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.
The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management…all in one comprehensive volume.
Inside you’ll learn concepts such as:
The 5 Parts of Every Business: You can understand and improve any business, large or small, by focusing on five fundamental topics.
The 12 Forms of Value: Products and services are only two of the twelve ways you can create value for your customers.
4 Methods to Increase Revenue: There are only four ways for a business to bring in more money. Do you know what they are?
Business degrees are often a poor investment, but business skills are always useful, no matter how you acquire them.
The Personal MBA will help you do great work, make good decisions, and take full advantage of your skills, abilities, and available opportunities–no matter what you do (or would like to do) for a living.
From the Publisher
Publisher : Portfolio; Anniversary edition (September 1, 2020)
Language : English
Paperback : 496 pages
ISBN-10 : 0525543023
ISBN-13 : 978-0525543022
Item Weight : 2.31 pounds
Dimensions : 5.5 x 1.05 x 8.4 inches
Customers say
Customers find the book easy to read and understand. They find the concepts pertinent and boiled down to the most important ones. The content is relevant and understandable, making it an excellent overview of everything in business. Many readers describe it as engaging and interesting. The book covers a wide range of areas at just the right level. It’s effective and productive, covering topics like finance, operations, and personal productivity. Readers mention that the information is presented in digestible chunks.
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