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Stop pushing products―and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
Figure out what business you’re really inCreate products that perform the jobs people need to get doneGet a bird’s-eye view of your brand’s strengths and weaknessesTap a market that’s larger than China and India combinedDeliver superior value to your B2B customersEnd the war between sales and marketing
Publisher : Harvard Business Review Press (April 2, 2013)
Language : English
Paperback : 224 pages
ISBN-10 : 1422189880
ISBN-13 : 978-1422189887
Reading age : 1 year and up
Item Weight : 2.31 pounds
Dimensions : 5.5 x 0.75 x 8.25 inches
Customers say
Customers find the book informative and helpful for anyone involved in marketing. They describe it as a great collection of articles covering 10 classic marketing cases. The content quality is described as good, with valuable information and interesting topics.
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