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Guerrilla Marketing Excellence explains fifty rules aimed at fine-tuning your marketing style. It includes information on the uses of video, television distribution, networking effectiveness, and marketing combinations in an increasingly competitive business climate.
Publisher : Harper Business; Reprint edition (January 18, 1993)
Language : English
Paperback : 224 pages
ISBN-10 : 0395608449
ISBN-13 : 978-0395608449
Item Weight : 12 ounces
Dimensions : 6 x 0.5 x 9 inches
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