No B.S. Price Strategy: The Ultimate No Holds Barred Kick Butt Take No Prisoner Guide to Profits, Power, and Prosperity
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What’s the right price for your new product? Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors’ lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits.
Kennedy and Marrs disclose little-known revelations about the power of pricing including:
The 9 ultimate price and fee failures
The trick behind discounting without devaluing
The 5 price-related propositions to be concerned with
The million-dollar secret behind “FREE”
How to win price wars with competitors
Includes access to price strategy support tools at www.simplepricingsystem.com
Covers pricing strategies specific to recessions
Publisher : Entrepreneur Press; 1st edition (June 1, 2011)
Language : English
Paperback : 242 pages
ISBN-10 : 1599184001
ISBN-13 : 978-1599184005
Item Weight : 2.31 pounds
Dimensions : 6 x 0.75 x 9 inches
Customers say
Customers find the book provides useful insights into pricing. They find it easy to understand the key concepts and strategies presented in a straightforward manner. The humor is also appreciated, though some readers felt the advice was lacking.
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