Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
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About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one of a kind method to raise more than $400 million and now, for the first time, he describes his formula to help you deliver a winning pitch in any business situation.
Whether you’re selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas.
According to Klaff, creating and presenting a great pitch isn’t an art it’s a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, you’ll remain in complete control of every stage of the pitch process.
Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately:
Setting the Frame
Telling the Story
Revealing the Intrigue
Offering the Prize
Nailing the Hookpoint
Getting a Decision
One truly great pitch can improve your career, make you a lot of money and even change your life. Success is dependent on the method you use, not how hard you try. “Better method, more money,” Klaff says. “Much better method, much more money.” Klaff is the best in the business because his method is much better than anyone else’s. And now it’s yours.
Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audience and you’ll have more funding and support than you ever thought possible.
From the brand
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Publisher : McGraw-Hill; 1st edition (January 26, 2011)
Language : English
Hardcover : 240 pages
ISBN-10 : 0071752854
ISBN-13 : 978-0071752855
Item Weight : 2.31 pounds
Dimensions : 6 x 0.73 x 9 inches
Customers say
Customers find the book easy to read and providing valuable insights into how the human brain processes information. They describe it as a refreshing look at sales and consider it worth the hype. Readers appreciate the narratives and storytelling that showcase the method in action. The pacing is professional, with good meeting strategies provided. Many customers find the concept of frame control interesting and helpful for laying out frames. However, opinions differ on the effectiveness of the strategies presented.
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